nettlefold Advertising was founded by David Nettlefold
Current Managing Director, Michael Nettlefold started his career as a bill poster in his father’s company
Established multiple offices across South East Asia including Malaysia, Indonesia and Myanmar
nettlefold created and delivered the first ‘Bridge Advertising sign network’ on the Tullamarine Freeway in Melbourne, Australia
Michael founded EYE Corp, one of Australasia’s leading outdoor advertising companies with signage spanning airports, shopping centres, railway and road systems. Key milestones included:
Acquired the advertising rights to PTC (Public Transport Corporation) – the Victorian railway roadside signage network
Established Airport OOH Advertising in Australia— through the acquisition of Airport Advertising Australia, internal and external screens were developed as a part of a network across most major airports in Australia
Acquisition of Claude Neon’s iconic landmark advertising displays located in all major Australian capital cities
Founded Retail OOH Advertising in Australia and New Zealand through the creation of Mall Media (Eye Shop). Mall Media legitimised retail precincts as advertising environments and created Retail OOH as we know it today
Established category selling across the OOH industry in Australia by creating Eye Drive, Eye Fly and Eye Shop – this was promptly adopted by the Australian OOH industry at large
EYE Corp sold to Network 10
David Nettlefold inducted into the Melbourne Media Industry Hall of Fame (2017) and the OMA Hall of Fame (2021)
nettlefold was re-established
nettlefold designed and developed digital OOH signage at Essendon Fields, including the introduction of the first US spectacular large format size (18 x 6) in Australia
nettlefold continues to have an active role within the OOH industry in Australia, with a dynamic focus on roadside signage
