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the story

nettlefold. has adorned spectacular outdoor advertising displays across Australia, New Zealand and the Asia Pacific region since the early 1970's.

Founder, David Nettlefold, is widely recognised as one of the most influential industry figures.  He was inducted into the Melbourne Media Industry Hall of Fame in 2017 and, more recently, the Outdoor Media Association (OMA) Hall of Fame in 2021.


Michael Nettlefold, his eldest son, commenced his outdoor advertising career as a bill poster in his father’s business when he was eighteen years of age. 

​Michael went on to establish a number of outdoor advertising businesses, including Founder and Chief Executive of EYE Corp Media.

He is the Executive Director of nettlefold.