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Michael Nettlefold

Executive Director

Michael has been engaged across a broad spectrum of Out-of-Home Advertising (OOH) activities over the last forty years.  

 

Michael’s extensive OOH experience includes:

 

Asia Pacific Sales and Development Director of MetroMedia Technologies (MMT), a USA based digital computer paint technology company that revolutionised the global OOH sector in the late 1980’s. 

 

Establishing the original Bridge Advertising sign network on the Tullamarine Freeway in Melbourne, Australia. 

 

Developing a number of iconic OOH companies in South East Asia, including Big Tree Advertising in Malaysia and Humpuss Outdoor Advertising in Indonesia.

 

Founder and Chief Executive of EYE Corp Media. 

 

EYE Corp Media led a dynamic phase of OOH company aggregation through:

 

  • Acquisition of Claude Neon  

  • Acquisition of Airport Advertising Australia (external and internal advertising rights to most major airports throughout Australia) 

  • Acquisition of Victorian Railway System Outdoor Advertising rights (PTC) 

  • Successful tender for the Sydney Domestic Airport external advertising rights

 

EYE Corp Media also established retail shopping precincts as legitimate advertising environments through the creation of Mall Media (Eye Shop). 

 

Eye Shop installed and operated standardised advertising units in most major shopping centres in Australia and New Zealand, including Westfield, Gandel, QIC and AMP.